I'm reposting this on behalf of the We Campaign:
Dear Reality Member,
When it comes to making cutting edge films like "Fargo," "No Country for Old Men," and "The Big Lebowski," Joel and Ethan Coen are the real deal.
Now, they've got one more title on that impressive list.
"Air Freshener" is directed by the Coen brothers, and we're proud to say it's Reality's latest ad -- calling out the coal industry's ridiculous claims that coal is clean as only the Coen brothers can. Watch it now:
A
lot has happened since we launched the Reality Campaign to call out the
coal industry for their dirty lies. The devastating coal ash spill in
Tennessee last December was a painful reminder that using "clean" to
describe coal doesn't make it true. And last week, the Environmental
Protection Agency's decision to reconsider carbon dioxide regulation
was a tremendous wake-up call to the coal industry.
Now is a crucial moment. Our message is working, and we've got to take this opportunity to turn up the heat. With help from folks like the Coen brothers, it's a little easier (and funnier). Will you help spread the word, too?
Watch how this Air Freshener "cleans," and join the Reality Campaign to help push the coal industry to come clean about dirty coal.
http://action.ThisIsReality.
It's time for the coal industry to make an immediate investment in new technology, to show real commitment to clean energy solutions. The ball is in their court.
Thanks,
Brian Hardwick
Reality Coalition
P.S. After you watch the video, check out the Reality blog, the newest addition to ThisIsReality.org.
The Academy Awards begin at 8pm EST on Sunday night, and as GreenCine guru Craig Phillips mentioned
Honestly, I don't know if I can write at length about this incredible film, given everything else that's already been written about it, and given that I'm still letting the "dust settle." But Ari Folman's